Since the second quarter of 2021, Neobrain’s leadership, marketing and UX teams have been working on a complete redesign of our brand’s visual and semantic identity. This process has required us to do extensive brainstorming sessions accompanied by the experience and creative minds of Types Top agency. Together we reworked the look and feel of Neobrain to meet two objectives:
- Make Neobrain’s offer more understandable through our solutions pages;
- Review the brand’s graphic charter to better represent our activity.
With us, discover the new identity of Neobrain!
Create a strong brand identity
The logo
Our current logo has been with us since the beginning of the Neobrain adventure in 2017. While it is part of our intrinsic brand identity, it was no longer really aligned with the logic of our offering and Neobrain’s ambition.
We decided to revise the flat, monochrome design to give it a central and symbolic place in Neobrain’s visual identity. We adopted a more rounded design using circles to represent the different moments of a career affected by the intervention of Neobrain, but also to highlight the dynamism and the possibilities of expansion made possible by our solutions.
The final result? A logo based on 4 circles of the same size. The main idea is to suggest the dynamic collaboration, the integration of the individual to the collective and the “choreography” of the collaborators within the company. A subtle movement effect draws the letter N of Neobrain, which becomes the iconic sign of the brand.
The colors
In 2017, when Neobrain was founded, it was launching into the HRIS market. Since that launch, we’ve been using a blue that’s very popular in tech companies as our main brand color. Easily recognizable, this blue allowed people unfamiliar with the brand to immediately make the connection between Neobrain and its business.
However, the company has evolved a lot in 3 years, and we now have more than 90 employees and more than 50 customers. So we wanted to reflect this change in our colors.
In order not to completely deviate from our initial identity, we made the choice to keep the blue color in our charter, but to modify it a little to make it more pleasant to look at. The integration of a second color was then discussed. We chose a pastel orange to represent the human side of Neobrain’s business, which was missing in our previous identity.
This new association of colors, always recognizable for our historical customers, now represents the two pillars of Neobrain’s activity: technical expertise and human and individualized support.
Clarify the offer
3 Complementary solutions to support you
To complete the graphic transformation of Neobrain, we also rethought our offer and the way it was presented. Being very close to our product allows us to be efficient in its development, but does not give us enough distance to present it correctly. That’s why we worked with Types Top agency on a semantic and logical redesign of the Neobrain offer.
- The backbone of our solution ecosystem is based on the knowledge and exploitation of data from skills : our AI Skills Management solution quickly generates business repositories and maps from skills.
- skill is the keystone of every company’s performance. It’s what makes it possible to combine career plans, personalized development offers, temporary projects and the sum of opportunities to be valued in order to combine sustainability and commitment. Our Talent Marketplace solution puts this hub of skills in motion to serve the company’s strategy.
- The procedures of Strategic Workforce Planning and Jobs & Skills Management are restrictive and administrative procedures that do not sufficiently involve the business. We have the vocation to simplify these procedures through our solution Strategic Workforce Planning. Project your organization while showing agility with the development of business scenarios to allocate your resources efficiently.
Each of these modules takes on the role of a daughter brand attached to the parent brand that Neobrain becomes. Each one has an associated color that makes it easy to differentiate them and to better follow the logic of the proposed offer.
Entry keys in your hands
Finally, we have redesigned our site to make it easier for you to navigate. Each module is associated with a customer entry key that corresponds to the most common needs observed on the HRIS market. This way, you can more easily find the solutions that meet your needs. Whether you want to build a repository, develop your employees’ skills , manage your talents or facilitate mobility within your company, Neobrain has a solution for you. Thanks to the new organization of our site, you will be able to find it even more quickly!
