Bosch – Fostering employee loyalty Success story

Customer context

Bosch has entrusted Neobrain with the task of implementing a strategic and cultural shift in its internal organisation. The aim of this partnership was to make the most of the skills held by each of our employees, and to make each of them the driving force behind their own development. Against a backdrop of ‘diesel bashing’, business at the Bosch Rodez plant had been hit hard. To address this issue, the Bosch plant has put in place three strategic pillars:

• Ensuring that productivity is sufficient to maintain both optimum operating costs and Bosch-standard quality
• Diversifying industrial activities to address new markets
• Supporting employees as the site evolves by setting up an employee transition support scheme

This is where Neobrain came in. The challenge was to facilitate the mobility of skills and to encourage the development of emerging skills, with a view to meeting the market challenge posed by the decline of diesel.

The identified issues

It was against this backdrop of industrial transition that the Human Resources Department, working alongside Neobrain and its teams, devised an innovative social scheme: the Skills Heritage Programme. The subsidiary’s economic, technological and environmental changes prompted Bosch to conduct a review of its current situation and develop its skills. Until now, our skills had been focused on in-depth expertise in existing activities. Today, skills must be flexible, scalable and cross-functional.

The aim was therefore to refocus the HR strategy on employees’ skills and aptitudes, which must be retained, developed or passed on when they leave (upon retirement, for example).

Our approach

The success of the Skills Heritage Programme relied on the support of HRBPs and managers, so that they themselves could support their employees in this process.

This programme enabled each employee to identify all his or her skills, strengths and assets, areas for development and key motivators. The solution implemented by Neobrain allowed them to enhance their skills by sharing them with their managers, and to then consolidate their profiles by pursuing skills and professions in line with the site’s future, with the support of HRBPs.

The Skills Heritage Programme enhanced staff members’ employability by enabling them to promote themselves within a rapidly changing environment. It made team matching easier for the manager, and enabled management to better steer the corporate strategy, in adopting both a micro and a macro perspective of the site’s strengths and potential.

Finally, this programme, which brought together employees, managers and HRBPs over a short, structured period of time, encouraged social dialogue during an anxiety-inducing period change, by making the forward-planning of jobs and skills more agile and dynamic.

The implemented modules

Neobrain is supporting a multi-dimensional change in Bosch’s business in Rodez.

The deployed modules are as follows: